MonthJuly 2017

Can you Finance a new HVAC Unit?

Most HVAC units will last you about 20 to 25 years. There will always come a time when you will have to make a big purchase decision about replacing your HVAC unit, Salt Air Inc provides this service. Maybe it is in the dead heat of summer and your AC unit stops pumping cool air in the middle of July. You may have to reach out to a company that provides a 24 hour emergency ac repair service. Even if you reach them after hours, there is never a guarantee they can fix your unit. They may need to replace the actual unit itself. Even if you need a commercial hvac repair job , you will have options to finance.

1) You can finance though the manufacture of the unit itself. Some companies can help you through this process

2) You can get a home improvement loan made available through the Federal Housing Administration. You can usually get a loan up to about $7500, which should cover the amount

3) People with low incomes can check out the program called the Federal Low income Home Energy assistance program

Identifying competition in your industry

Coming up with a great marketing plan can be tricky. If it was easy, everyone would do it! What you need to focus on are a few key things. First, you need to identify your competitors. Knowing who you are competing against will go a long way in building a smart marketing plan. For instance, if you’re in the container handler industry, you may only be able to identify a handful of competitors. This heavy equipment industry only has a few big hitters that reach on a global scale. However, if you are in the HVAC industry, depending on the size of your city, you may be competing against 100s if not 1000s of competitors! Figuring out who your competitors are can be done in a variety of different ways. See who is advertising in your industry publications, see who is listed on the first page of the search engine, observe who is paying for advertisements on tv, just to name a few. If you sell a reach stacker for instance, you stand to make a lot more per sale than if you are selling a new hvac unit installed. Understanding this will help you narrow in on your target audience, increase conversions, and generate more light on your market!